Customer Based Brand Equity Essay

Customer based brand equality is very important for both local and foreign businesses. Many local based brands have been facing increased competition and challenges from other foreign brands. Both foreign and local brands have been taking turns capitalizing on their competitive position within the Chinese mobile phone market. Because of this, there is a need for both local and foreign brands to gain a clear understanding of their customer’s preferences, in regards to mobile phone features and the perception of their competitive position from their customers. Building a brand and properly managing it has become very important for all companies. Companies are now beginning to realize that brand equity is a most powerful tool and a valuable asset to them. The maintenance and enhancement of a company brand has become a very important part of the management tasks in companies. Brand knowledge structures in the minds of customers are the foundation of brand equity. Brand equity is widely perceived as consisting of brand loyalty, brand awareness, perceived quality and brand associations, among other things. Building brand equity has specific rewards that are quite obvious. But there is a problem in that very few managers are able to objectively assess the strengths and weakness of their brands. Measuring brand equity is very important in assessing the value of the brand. Customer based brand equality helps companies to become aware of the likes and dislikes of their customers. This article shows that customers have three important attributes that they prefer; which are service, durability and brand image. Brand features uniqueness is the least important factor that affects consumers’ mobile phone preference. Price, distinctiveness, place, promotion and advertisements are the second tier attributes of consideration for customers. Attention should be given to improving the brand equity within the Chinese market. All mobile brands should pay very close attention to the improvement of their services and the enhancement of their products durability and brand imager, rather than focusing on intense price competition. The foreign brands are consistent across the board, clearly outperforming their foreign competitors with regard to customer attitudes in the Chinese market. The local foreign companies should begin to focus their attention on enhancing the quality of their product and building up their brand personality and their image. There is still room for the foreign brands to improve their brand equity. Strong brand equity means that customers have high brand awareness, maintain a favorable brand image, perceive high quality and are loyal towards the brand. Reference for the journal: Liaogang, Chongyan, Zian Source: International Management Review, Volume 3, Number 3, 1 April 2007, pp. 76-106

Do the Right Thing (Spike Lee) Film Analysis

Color Evokes Emotion Spike Lee, the director of Do the Right Thing (1989), makes sure the audience understands how the heat is affecting the characters on the day the film takes place, and to do this he uses color. To subtly express how heated, physically and metaphorically, the characters in the film are, Lee uses warm colors such as red and orange. Likewise, he rids the presence of warm colors and uses cool colors such as blue and white in order to signal to the audience that things have cooled down and the atmosphere has a more loving vibe . From beginning to end Lee makes sure that the audience is aware of the temperature outside.The film uses the words hot and heat a countless number of times throughout the movie, but Lee also uses visuals to engage a sense that is not generally used to identify with temperature . The color red is present in the clothes that the characters wear, the buildings the characters live in and are in front of, and it is the color of numerous props in th e film. For instance, the hottest location in the film, the Pizzeria, had tabletop items, small decorations on the seats and walls, and even the color of the brick oven were a very vivid red that really stood out.The same subtle usage goes for the color orange, but in addition street lights are an orange color, and there is a eye-straining orange tint to the entire film. Lee uses these warm colors to allow the audience connect with the characters, and helps them feel the frustration the heat adds to the already riled up characters. The presence of these heated colors also help enhance the notion of heat, for this film, representing the tension amongst the different races, and the minorities towards the whites. During the climax of the film the Pizzeria is set into flames, and its heavy orange glow is reflected on the faces of Sal and his sons.In the couple of scenes where tension is not so high, and people are not completely suffering from the heat, Lee removes the orange tint and w arm colors and instead replaces them with cool tone colors such as blue and white. Specifically, in the scene where the two boys unscrew the fire hydrant and use its water to entertain and cool off the people of the neighborhood the audience will notice an absence of the orange tint and the presence of people wearing blue and white. This cooled down scene is then interrupted and upset by a white man driving a car that happens to be red.Lee also uses the cool toned colors to show love. When the main character, Mookie, and his baby’s mother, Tina, are having an intimate moment he has her remove the clothes she has on which happen to be warm colors. Similarly, when he goes to the freezer to retrieve an ice cube his son and Tina’s mom are in there, both dressed in blue shirts. Taking away the warm colors and orange tint allows the audience to feel the same kind of sense of relief as the characters feel in theses scenes. Lee’s usage of color is to help the audience f eel, on a deeper level, what the characters in the film are feeling.Whether it be from the actual heat of the sun or the heat produced by the tension in the neighborhood and with â€Å"the man†. The most tension and hate filled moment in the film is topped off with a fire burning bright oranges and reds. Lee also made sure to allow the audience to experience more than just hate (or heat) by including scenes that did not have an orange tint or warm colors, but instead cool colors. Lee successfully appealed to the audience’s feelings through the use of colors and made sure they could connect with the characters more personably.

Restaurants Case Study Example | Topics and Well Written Essays - 1250 words

Restaurants - Case Study Example The restaurants though situated very close to each other continue to attract customers in steady numbers regularly. The restaurant business is one which has a shrewd combination of excellent food, environment and service. Today's restaurants are mostly theme based and cuisine based with a rare combination of a country's culture and cuisine, especially periodical cuisines that are haute. Although the two restaurants offer similar cuisines they have tried to blend the French tradition into the Asian culture in a unique way matching their interiors accordingly. The restaurants understand the importance of atmosphere dynamics and nevertheless have hired eminent interior designers to do their environment. A famous Interior Designer Katelijn Quartier has mentioned the importance of interior design in an article of hers by stating "The introduction of atmosphere as an important holistic notion is relatively new in the study of retail design. Commercial spaces used to concentrate on products, services and salesmen. Nowadays, the environment comes to play an important role. ... The interiors of the restaurant also focus on the capturing the romance and beauty of that period only. This is a two story town house and the style of this building dates back to the colonial period of the French in Vietnam in the 1920's. The main floor dining room and the second story lounge and bar serve authentic French Vietnamese cuisine. The interiors of the restaurant are designed by Greg Jordon of Greg Jordon Inc., Commenting on the interiors designed he says "I chose to design with unique tiled floors, crudely painted walls and antique mercury panels to keep the interior as simple, yet as elegant as possible." The restaurant owners have taken care to reflect the architecture, texture and design of the 1920's with a modern touch. The dining room has tightly woven rattan chairs and amply spaced tables with palm and banana leaf potted plants all around. Photographs of Saigon in the 1920's cover the walls to lead customers to that era. The dining room has a seating capacity of 9 5 guests at a time. The bar with a mahogany table in the second floor can seat 25 guests at a time. The lounge capable of seating 50 guests is covered with oriental rugs and low tables with antique furnishings. The rest rooms in the restaurant are also done in the same antique French way with modern amenities. Le Atelier de Joel Robuchon: This restaurant in four seasons Hotel also served French cuisine with strong Asian flavors. The restaurant is known for its chef Joel Robuchon. The chef has renowned hotels in Tokyo, Paris and Las Vegas. The interiors of the hotel are elegant and glisten with light wood with black and red lacquer. It is blend of the French designer Pierre Yves -Rochon and the iconic

Problem solving Case Study Example | Topics and Well Written Essays - 250 words - 1

Problem solving - Case Study Example The CEO, Dirk Henry, should be advised to resign because of the bad image he lends to the company by calling the activists tree-huggers, as well as failing as a CEO to upgrade their fleet of ships. As a CEO, he should take charge of making decisions like that. The best punishment for them would be to serve the community that was affected by the oil spill. They should contribute a large sum of money for the clean up. It is a punishment because they would lose a lot of money, but then again they would earn positive public image for it. External problems of this company involve their image: they are now seen as a passive company without really caring for its staff and employees. They are also seen as non-environmentally friendly company. Extensive PR campaigns, as well as community work should take care of this, and possibly by sacking their CEO. Internal problems are rooted to the external problems. The employees are now demoralized (it’s their 50th anniversary after all) and they are probably confused. They are also burdened with the weight of the problem that was produced by the ship mishap. Their stocks would definitely fall, and their company would probably have a financial setback. PR campaigns, and proper forums should take care of the employee’s doubts. The organizational culture surely helped because they knew their roles as members of the company (except for the CEO). They knew that their actions would reflect to the corporation and they did well. They knew how to act as a unit. The moral reasoning reflected in the discussions, I believe, is the â€Å"caring ethics†. The posts revolved about caring for the company, caring for the environment and caring for the employees of the company. The plan of action revolved around the community and the environment. The reasoning behind it is this: when the company shows that it cares for the community and the environment, people would believe that they are not negligent about their

Jean-Jacques Rousseau - The Origins and Effects of Inequality Essay

Jean-Jacques Rousseau - The Origins and Effects of Inequality - Essay Example The Dedication to the Republic of Geneva summarized the essence of Rousseau's views in the following statement: "If I had had to make choice of the place of my birth, I should have preferred a society which had an extent proportionate to the limits of the human faculties; in which every person is equal to his occupations, no one should be obliged to commit to others the functions with which he was entrusted; a State, in which all the individuals being well known to one another, and in which the pleasant custom of seeing and knowing one another should make the love of country rather a love of the citizens than of its soil"(Rousseau, 1993, pp.32-33). The Republic of Geneva was perfectly lining with Rousseau's understanding of an ideal state: a moderate democracy occupying an adequate territory, governed mostly by the laws based on traditions with citizens living relatively plain and calm life. The main paradox emphasized by Rousseau is the following: people prescribe laws to other people without proper knowledge about the natural state of human being. However, this natural law did not exist in contemporary European society that "offered a corrupt form of the species and the inequality inherent in its societies should not be taken as a standard for assessing either other cultures or other species" (Moran, 1993, p.140). For Rousseau who believed that human character was "deeply shaped by society" (Divine, 2000, p.291) it seemed impossible to unveil the true nature of humans in the European context where people had been squeezed by unfair laws and customs for centuries. The philosopher argued that the true measure of a man that would not depend upon contemporary laws and customs could be found only in 'natural' places such as African jungles. Rousseau drew strong parallels between the natural state of human beings and the state of animals. Human beings began as animals having no potent mean of communication such as language, and could not convey much of their knowledge and experience to their offspring, lacked foresight and history. These seemingly disadvantageous features gave the natural men one essential benefit: they did not suffer from the fear of death while contemporary humans feared death virtually every moment of their life (Rousseau, 1993, p.52). Rousseau positioned the natural man "at equal distances from the stupidity of brutes and the fatal enlightenment of civil man" (Rousseau, 1993, p.53). For Rousseau the fatality of enlightenment or civilization meant that it deprived man of the natural desire to exploit the potential of his body to full extent making it an instrument in achieving the balance with nature: "The body of a savage man being the only instrument he understands, he uses it for various purposes, of which ours, for want of practice, are incapable: for our industry deprives us of that force and agility" (Rousseau, 1993, p.53). Civilization brought the understanding that cooperation and mutual help would improve the results of labour, and in the process of such cooperation humans came to realize that some men were better hunters, some were better thinkers, some were stronger, etc. The understanding of inequalities between human beings was, in Rousseau’s opinion, the crucial point: â€Å"†¦from the moment one man began to stand in need of the help of another; from the moment it appeared advantageous to any one man to have enough provisions for two, equality disappeared, property was introduced, work became indispensable, and vast forests became smiling fields, which man had to water with the sweat of his brow, and where slavery and misery were soon seen to germinate and grow up with the crops† (Rousseau, 1993, p.74).     

International Banking &finance Essay Example | Topics and Well Written Essays - 1000 words

International Banking &finance - Essay Example Robust current account surpluses and renewed non-debt-creating capital flows have reduced east Asia's external vulnerabilities considerably, but they also confront authorities with new policy challenges. (Michael Petis 1994). To meet these challenges, exchange rate policies need to find the right balance between additional reserve accumulation through intervention and further gradual currency appreciations. A case can be made for acquiring some additional international reserves in view of still relatively high ratios of short-term external debt obligations to international reserves. At the same time, the sizable current account surpluses and other indicators of relatively strong external competitiveness, including real effective exchange rate s that are still significantly below pre-crisis levels, suggest that there is still scope for further currency strengthening before possible overvaluation becomes an issue. In this regard, the implications for monetary policy also need to be con sidered. As interest rates have to be kept at relatively low levels to facilitate corporate and financial restructuring, further exchange rate appreciation could provide the tightening in monetary conditions that is required to keep inflationary pressures in check. IMF 2002 According to the study done by the Bank of International Settlements (2006) there are five areas to consider in banking deregulation. The first is the trends in bank credit. Bank credit to the private sector has recently risen in a number of emerging market economies, partly because of stronger demand for loans associated with robust growth and low interest rates, and partly because of greater supply of loans associated with improved bank balance sheets. The second area is the pace of structural change. Banking systems in emerging economies have been transformed by privatisation, consolidation and foreign bank entry. Bank efficiency and performance have improved, apparently in response to a more competitive climate.The third point is the evolution in and management of risks facing banks. Macroeconomic vulnerabilities have declined, reflecting a mix of favourable temporary conditions as well as improved policies (higher foreign reserves, more flexible exchange rates, domestic debt ma rket development and improved fiscal policies). Banks increasingly relied on systematic risk assessment procedures and quantitative risk management techniques, with lending being influenced less by government direction or special bank relationships with borrowers. However, challenges still arose from lack of data on loan histories for estimating default probabilities, and risks related to liquidity and credit risk transfer. On liquidity risk, there is a need to ensure that banks rely on the interbank markets, rather than the central bank for liquidity. Regarding credit risk transfer, notwithstanding significant benefits associated with the growing use of credit risk transfer instruments, their rapid spread might in some cases outpace the capacity of financial institutions to assess and price risks.The fourth area is to prevent systemic banking crises. One indicator of stronger banking systems is that the volatility of output and inflation has fallen in emerging market e

Three steps in financial analysis and management reporting Essay

Three steps in financial analysis and management reporting - Essay Example In this idea, it is showcased how important it is to determine the facts about the organization before anything else has to be taken into account in financial analysis. This is very important because it is the organization itself that has to be the center point of financial analysis. For instance, an organization is composed of human resource. In a specific study, it is shown that the success of introducing new system into the company for the purpose of improving financial performance is determined by understanding the needs of the personnel and their capacity to adapt the new introduced system (Randolph and Ogawa, 2007). The effectiveness of an organization can be attributed to the performance of its personnel. In other words, part of the facts that should be gathered in understanding an organization is the capacity and competency of the human resource. This is evident on the task of financial analyst in which he or she must have a detailed understanding about the management and the company in particular (Hagberg, 2003). In line with this, it is important that financial analysts must be able to determine both financial and non-financial performance information of an organization as basic foundation of the analysis (Coram, Mock and Monroe, 2011). In this regard, there is a good opportunity to gather accurate information that will help determine the right approach in the entire process of financial analysis. Compare the facts in the organization over time to facts in similar organizations One of the most important benefits in trying to compare facts in the organization over time to facts in similar organizations is to understand how well it is performing and to know other financial issues in it such as the general financial strength (Cleary, 2006). In a study conducted by Cleary, the investigation of facts and comparing them among different organizations prove to be an effective way to understand financial strengths and performance of an organization. Thus, it i s evident that an organization that tries to compare its financial information from the other is a significant way to check performance and eventually will pave way to create the right evaluative process. In creating a standard in financial activities, there is an assurance of awareness and the right implementation process towards an organization’s achievement of financial strength (Iatridis, 2010). Balanced scorecard is known to be one of the best adopted strategies for performance measurement and evaluation of the company and its financial performance. In line with this, this measurement deals with understanding the facts within an organization and especially in similar organization for comparison. For instance, one of the most essential components of balanced scorecard is customer. Customer-oriented organizations are eventually trying to provide the best customer value especially in customer-oriented organizations (Flint, Blocker and Boutin, 2011). These companies in order to achieve their best performance through their customers try to compare the facts they have with them and that of the other organizations in order to substantially create customer value. It is therefore clear in this point that it makes sense to result to comparison of performance and information in order to achieve organizational objectives. Use perspective and judgment to make

London Olympics Essay Example | Topics and Well Written Essays - 1750 words

London Olympics - Essay Example Sustainability is not probable as long as the expansion of capital enlarges the ranks of the poor and impedes the access to the resources needed for mere survival (Adams. 1992). Capitalism no longer needs growing armies of unemployed to ensure low wages, nor need it control vast areas to secure regular access to the raw materials and primary products for its productive machine; these inputs are now assured by new institutional arrangements that modified social and productive structures to fit the needs of capital (Lewis. 1954). At present, however, great excesses are generated, excesses that impoverish people and ravage the regions. Profound changes are required to facilitate a strategy of sustainable development. Ecotourism development strategies may contribute to promoting a new form of dualism: a dual structure that permits people to rebuild the rural societies, produce goods and services in a sustainable fashion while expanding the environmental stewardship services they have alw ays provided (Sen. 1981). In the absolute analysis, it is rediscovered tha... J., C. J. M. Musters, et al. 1996). Even in the poorest of countries, social chasms not only prevent resources from being used to ameliorate the situation, but in fact compound the damage by forcing people from the communities and denying them the opportunities to develop their own solutions (Baker, S., M. Kousis, et al. 1997). For this reason, the search for sustainability involves a dual strategy: on the one hand, it must involve an unleashing of the bonds that restrain people from strengthening the organizations, or making new ones, to use the relatively meagre resources to search for an alternative and autonomous resolution to the problems. On the other hand, a sustainable development strategy must contribute to the forging of a new social pact, cemented in the recognition that the eradication of poverty and the democratic incorporation of the disenfranchised into a more diverse productive structure are essential. In an Olympic first, the new policy confirms London 2012's commitment to the innovative 'One Planet Olympics' theme, which links enhancement of the local environment and sustainable development initiatives to tackling global issues such as climate change. Sustainability, then, is about the struggle for diversity in all its dimensions (Barraclough. 1991). International campaigns to conserve germplasm, to protect endangered species, and to create reserves of the biosphere are multiplying in reaction to the mounting offensive, while communities and their hard pressed members struggle against powerful external forces to defend their individuality, their rights and ability to survive while trying to provide for their brethren. The concern for biodiversity, in its broadest sense, encompasses not only threatened flora and fauna, but also the

Business entities Essay Example | Topics and Well Written Essays - 1500 words - 1

Business entities - Essay Example The former is considered to be a prescriptive approach, and the latter an explanatory, descriptive, or predictive approach. Normative business ethics is the domain of philosophers and theologians, while empirical business ethics is considered to be the domain of management consultants and business school professors. Scholars who represent these different domains are said to be guided by different theories, assumptions, and norms which often result in misunderstanding or lack of appreciation for each others endeavors. The normative approach, rooted in philosophy and the liberal arts, focuses its attention on questions of what ought to be, and how an individual or business ought to behave in order to be ethical. The empirical approach, rooted in management and the social sciences, is generally concerned with questions of what is, assuming that the organizational world is basically objective and "out there" awaiting impartial exploration and discovery. Empiricist answer questions of what is by attempting to describe, explain, or predict phenomena in the natural world using the agreed-upon methodologies of their social scientific training. The social scientist may devalue the philosophers moral judgments because these judgments cannot be understood in empirical terms and cannot be verified by empirical testing or be used to predict or explain behavior. The social scientists statements about morality, on the other hand, are seen to be of little value to the philosopher because such statements do not address the essential questions of right and wrong. Normative ethical theories develop standards by which the propriety of certain practices in the business world can be evaluated. In contrast, the empirical approach focuses on identifying definable and measurable factors within the individual psyches and social contexts that influence individual and organizational ethical behavior. (Trevino 1994) Gary Weaver and Linda Tevino have outlined three

Defining Philosophy Essay Example for Free

Defining Philosophy Essay Philosophy derives from the two Greek words philein, which means ? to love, and sophia, which means ? knowledge or ? wisdom (Moore Bruder, 2002, p. 2). This is not the only definition of philosophy as philosophy is a very vast subject. A critical examination of reality characterized by rational inquiry that aims at the Truth for the sake of attaining wisdom (Russo Fair, 2000, 4). My interpretation of philosophy is a field of study where one thinks outside of the box in the search for knowledge or wisdom that does not involve scientific explanations. There is no consistency in the nature of philosophical questions. The nature of many philosophical questions concern norms. The application of norms, also known as standards occurs when people decide whether something is good or bad, right or wrong, beautiful or ugly. Normative questions ask about the value of something. The field of science explains how things are but does not tell us how things ought to be. Sometimes philosophical questions arise when different people believe different things. For example, some people believe that a cause-and-effect relationship exists in everything. If a person drinks spoiled milk, he or she will get sick. There are others that believe when one voluntarily decides to do something- nothing made them decide to do that. This refutes the cause-and-effect relationship belief. Then there are many other ways to look at the situation. Is every happening caused? Or are some happenings uncaused? Or is it perhaps that decisions are not happenings? These questions cause a dilemma that involves philosophizing. The importance of some philosophical questions-Is there a God who is attentive, caring, and responsive to us? and Is abortion morally wrong? -is obvious and vast. A justification would have to be given for not contemplating them. But some philosophical questions are of more or less obscure, and seemingly only academic or theoretical, consequence. Not everything philosophers consider is dynamite. But then, every field has its theoretical and non-practical questions. Some questions are inherently interesting to the people who pose them. Some philosophical questions are asked because the philosopher wants to know the answer simply to know the answer. Most philosophical questions tend to fall into one of these four areas: Questions related to being or existence (Metaphysics), Questions related to knowledge (Epistemology), Questions related to values, and Questions of logic or the theory of correct reasoning. Metaphysics and Epistemology are branches of philosophy that are very similar to one another. The questions related to values are standards of conduct and conditions of responsibility. Metaphysics is the branch of philosophy that is concerned with these areas: Cosmology- Theory of reality and Ontology- Theory of being. The two basic questions of metaphysics ask what is being?  and what are its fundamental features and properties? Some specific examples of metaphysics questions are: What is the mind? Do people have free will? Metaphysical bookstores, for example, specialize in all sorts of occult subjects, from channeling, harmonic convergence, and pyramid power to past-life hypnotic regression, psychic surgery, and spirit photography. However, the true history of metaphysics is quite different. Metaphysics has little to do with the occult or Tarot cards and the like. Epistemology is the theory of knowledge that asks what is the nature of knowledge and what are the criteria, sources, and limits of knowledge. Specific examples of epistemology questions are: What is truth? and Is it possible to know anything with absolute certainty? The questions related to values involve four different philosophies: (1) moral philosophy (ethics)- is the study of right and wrong in human action or the philosophical study of moral judgments; (2) social philosophy- the philosophical study of society and its institutions; (3) political philosophy- which focuses on the state and seeks to determine its justification and ethically proper organization; And (4) aesthetics- is the study of beauty or the philosophical study of art and of  value judgments about art. Questions of logic or the theory of correct reasoning, seeks to investigate and establish the criteria of valid inference and demonstration. Logic is the study of the principles of right reasoning. Logic is the basic tool that philosophers use to investigate reality. The questions raised by logic are: (1) What makes an argument valid or invalid (2) What is a sound argument? Philosophical questions differ from questions of a scientific or factual nature because philosophical answers usually entail making careful distinctions in thought, words, argument, and recognizing subtle distinctions among things and among facts. Philosophical solutions also require logic and critical thinking skills, discussion, and exposition. Philosophy involves one to learn how to look carefully for similarities and differences among things and develop an ability to spot logical difficulties in what others write or say and to avoid these pitfalls in their own thinking. In addition, in philosophy people learn to recognize and critically assess the important unstated assumptions people make about the world and themselves and other people and life in general. These assumptions affect how people perceive the world and what they say and do; yet for the most part people are not aware of them and are disinclined to consider them critically. Finally, learning philosophical lessons allow people not to become trapped by stubbornness. Philosophical lessons instill the value of open-mindedness and seeking solutions to problems that meet standards of coherence and reasonableness. References Moore, B. N. , Bruder, K. (2002). Philosophy: The Power of Ideas (5th ed. ). Boston: McGraw-Hill Russo, M. , Fair, G. (2000). What is Philosophy Anyway. Retrieved from the World Wide Web on March 17, 2006 from: http://www. molloy. edu/academic/philosophy/SOPHIA/what_is_philosophy_anyway. htm.

Commutative encryption and decryption

Commutative encryption and decryption El Gamal Public Key Cryptosystem The El Gamal public-key encryption scheme can be viewed as Diffie-Hellman key agreement in key transfer mode. Its security is based on the intractability of the discrete logarithm problem and the Diffie-Hellman problem. Diffie-Hellman Key Exchange The first system to make use of public-key or asymmetric cryptographic keys was the Diffie-Hellman algorithm (by Whitfield Diffie and Martin Hellman, 1976). These systems overcome the difficulties of private-key or symmetric key systems because asymmetric key management is much easier. In the symmetric key system its important for both sides of the communication to have identical keys; the secure exchange of the keys has always been a huge concern. This concern is alleviated using asymmetric key systems because they use two keys one called the private key that secretly belongs to the user and another called the public key that can be shared with the world and thus is distributed without difficulty. Regrettably, the pros of asymmetric key systems are overshadowed by speed they are very slow for any type of bulk encryption. Presently, the typical practice is to use a symmetric system to encrypt the data and then encrypt the symmetric keys used for distribution with an asymmetric syst em. And this is what Diffie-Hellman key exchange does. Basic El Gamal encryption Complete Diffie-Hellman Key Exchange Process The Game: Mental Poker Playing the game of poker without any cards over a telecommunications device (phone or more realistically internet) is known as Mental Poker. The game usually doesnt include a trusted third party dealer or a source of randomness and as such it seems that someone (the dealer) will always know what cards have been given out or alternatively, that players will be able to lie about the cards they have. The first serious attempt at the problem was by Adi Shamir, Ronald Rivest and Leonard Adleman in 1979 in [SRA]. Its this scheme, which relies on commutative encryption. The authors first proved, in an information theoretic sense, that the problem is unsolvable and then went on to offer a solution. Their protocol worked for two players and didnt require a trusted third party. However, it did not offer confidentiality of strategy, requiring the players to reveal their hands at the end of each game. We assume two players and fifty-two cards. Five cards are dealt then one round of betting then all cards shown. Players have disjoint hands, any player can have any possible hand, no player can discover another players hand and any collusion has minimal effect. The SRA protocol was shown to leak at least one bit of information: whether the card was a quadratic residue or not. There were suggestions to overcome this problem but there was still no guarantee that other information was not leaked. The SRA protocol The protocol relies on a commutative encryption scheme i.e.: EA(EB(M)) = EB(EA(M)) Where EX denotes encryption using Xs public key. Likewise, we use DX to denote decryption using Xs private key. Steps Two players Alice and Bob together choose a large prime number n, then Alice chooses her key A s.t. gcd(A,n-1) = 1 and Bob chooses B similarly. Encode the 52 cards as integers. Encryption EA(M) = MA (mod n) Decryption DA(M) = Minv(A) (mod n) Bob permutes the cards to x1, x2, , x52 encrypts them then sends to Alice EB(xi). Alice chooses 5 cards for herself, encrypts them and sends to Bob EA(EB(xi)). Also chooses 5 cards for Bob and sends them to him (without encrypting) EB(xi). Bob can now decrypt his cards to see his hand DB(EB(xi) = xi. He also decrypts Alices cards then sends them back to her. Here is where we need commutativity so DB(EA(EB(xi))) = EA(xi) Alice receives her cards and decrypt them seeing her hand DA(EA(xi)) = xi. Implementation of Game Protocol Security Efficiency of El Gamal encryption The encryption process requires two modular exponentiations, namely ak mod p and (aa)k mod p. These exponentiations can be sped up by selecting random exponents k having some additional structure, for example, having low Hamming weights. Care must be taken that the possible number of exponents is large enough to preclude a search via a baby-step giant-step algorithm. A drawback of El Gamal encryption is that there is message expansion by a factor of 2, i.e., the ciphertext is double the length of the corresponding plaintext. Randomized Encryption Among many other encryption schemes, El Gamal encryption utilizes randomization in the encryption process, an example of others include: McEliece encryption, and Goldwasser-Micali, and Blum-Goldwasser probabilistic encryption. Deterministic encryption schemes such as RSA may also utilize randomization in an effort to avoid some attacks. The basic idea behind randomized encryption techniques is to use randomization to increase the cryptographic security of an encryption process through one or more of the following methods: increasing the effective size of the plaintext message space; precluding or decreasing the effectiveness of chosen-plaintext attacks by virtue of a one-to-many mapping of plaintext to ciphertext; and precluding or decreasing the effectiveness of statistical attacks by leveling the a priori probability distribution of inputs. Security of El Gamal Encryption The problem of breaking the El Gamal encryption scheme, specifically, recovering m given p, a, aa, ?, and d, is equivalent to solving the Diffie-Hellman problem. In reality, the ElGamal encryption scheme can be seen as merely comprising a Diffie-Hellman key exchange to verify a session key aak, and then encrypting the message by multiplication with that session key. Hence, the security of the El- Gamal encryption scheme is said to be based on the discrete logarithm problem in mathbb{Z}_p !,*, although such an equivalence hasnt been verified. It is vital that different random integers k be used to encrypt different messages. Assume the same k is used to encrypt two messages m1 and m2 and the resultant ciphertext pairs are (?1,d1) and (?2,d2). Then d1/ d2 = m1/m2, and m2 could be easily computed if m1 were known. Analysis of Mental Poker Upon receiving the shuffled and encrypted pack of cards she cant tell which is which, therefore, she picks randomly, that is, she is unable to see Bobs hand. When Bob receives Alices double encrypted hand he would be unable to read it even when he partially decrypts it. But is there information leaked by the encryption process? Yes! Its known as Quadratic Residues. Quadratic Residues An integer a, not divisible by an odd prime p, is a quadratic residue modulo p if there is a b in {1, 2,, p-1} s.t. a = b2 (mod p). Otherwise a is a quadratic no residue. So for p = 11, 1=12, 3=52, 4=22, 5=42, 9=32 are the quadratic residues and 2, 6, 7, 8, 10 are the quadratic no residues. This works in general. For a prime p there are (p-1)/2 of both residues and no residues. Cheating In 1981 R. Lipton showed for odd k, xk is a quadratic residue mod p if x is a quadratic residue mod p. So the cards whose representations are quadratic residues are still quadratic residues when they are encrypted. This allows Alice to find the cards that are residues and no residues, for the particular p used, and then choose (on average) high cards for herself and low cards for Bob. Cheat Prevention The easiest way to prevent the attack we have discussed is to only represent cards with quadratic residues. However other, more general attacks have been shown to be effective so SRA isnt a good protocol. Other protocols for the Mental Poker problem have been considered with the most successful ones using probabilistic encryption and zero knowledge proof. Crepeau solved the problem in 1987 although his protocol is not computationally feasible. Research is still going on. Conclusion Mental Poker is an important problem, both for use in the large internet poker business and as a metaphor for other multi-party computations were secrets need to be kept. It is possible to implement the SRA protocol efficiently and securely, however it has a major flaw in that it leaks one bit of information about the cards. Other protocols have been suggested with Crepeau solving the problem in 1987 although with a computationally infeasible algorithm. Bibliography http://www.ics.uci.edu/~goodrich/teach/ics247/W03/notes/poker.pdf http://www.netip.com/articles/keith/diffie-helman.htm http://www.ics.uci.edu/~goodrich/teach/ics247/W03/notes/elgamal.pdf Handbook of Applied Cryptography, by A. Menezes, P. van Oorschot, and S. Vanstone, CRC Press, 1996.

Seditious Suspicion: Toward a Hermeneutics of Resistance :: Essays Papers

Seditious Suspicion: Toward a Hermeneutics of Resistance In his book Freud and the Philosophers, the hermeneuticist Paul Ricoeur coined the phrase â€Å"the school of suspicion† to describe the method shared by Marx, Nietzsche, and Freud. Their common intention, he claims, was the decision â€Å"to look upon the whole of consciousness primarily as ‘false’ consciousness†¦ [taking] up again, each in a different manner, the problem of Cartesian doubt, to carry it to the very heart of the Cartesian stronghold,† (Ricoeur, 33) that is, applying doubt’s caustic and destructive epistemological impulse to the internal world. Their achievement lies in the introduction of a profoundly new process of interpretation. Contrary to â€Å"any hermeneutics understood as the recollection of meaning,† (Ricoeur, 35) that is, any idea of interpretation as a ‘proper listening,’ the â€Å"masters of suspicion† saw the act of exegesis as one of deciphering, demystification. A message must be more th an simply heard; reception is not equivalent to comprehension. Signification, by this logic, is a coded affair, and without the cipher it will be received but not understood. Ricoeur makes a point to draw a sharp line between suspicion and skepticism here; there is no question that symbols have a message to convey. Suspicion is â€Å"a tearing off of masks, an interpretation that reduces disguises.† (Ricoeur, 30) Where the skeptic allows the suspicious impulse to run unchecked, suspicion works to â€Å"clear the horizon†¦for a new reign of Truth.† The radical skeptic’s childish destructiveness is untempered by a creative, inventive act: â€Å"the invention of an art of interpreting† (Ricoeur, 33). How, then, could this hermeneutics be applied to film? It seems a strange realm for the school of suspicion to find converts. The ‘suspension of disbelief’ would seem to be wholly at odds with the sharp and merciless blade of doubt. And yet, since The Invasion of the Body Snatchers, certain films, generally from the genre of science-fiction, have been whittling away at our naà ¯ve faith in the real and the reality of our neighbors. If these films were to be gathered together as a genre (and a recent spate of such movies indicates that Hollywood has begun to recognize the appeal of such a grouping), we might call it the cinema of suspicion. For the most part these movies, like Seconds or Total Recall, rarely lead us to question the very existence of reality. They almost never advocate quiescence in the face of the deceit of our senses.

Child Labour :: essays research papers

Our Efforts and Experiences – Part - I â€Å"In all the civilized societies all over the world system of child labour is condemned as a social evil but the fact is the system is prevelent on a large scale in a country like India. It is noticed that, in recent times our society is showing some signs of awareness about this social evil. This is the first part of the article giving details about the efforts undertaken in and around Ahmedpur for eradication of this system. Since past 12 years I am working on various issues related to rural areas through People’s Institute of Rural Development and Rachanatmac Sangharsha Samiti (Maharashtra). To generate employment for farm labour through â€Å"employment guarantee scheme†is our sustained and major activity. While working with farm labour during 1988-90 I was exposed to the issue of Child Labour. When I saw the children working as child or boned Labour in agriculture, I could realise the intensity of this issue. Agriculture is a main source of employment for labour in rural areas. Child Labour working in farms, or as a bonded labour or as a herdsman has an adverse impact on the employment of adult people. When dialogue was initialed with farm labour on this issue. They narrated that when child works as a Child Labour he/she actually supports the family. They feel that child provides something to eat to a family. This is a general feeling among the rural masses about Child Labour. The common understanding among this labour class is more working hands means more income for a family. But this calls still could not decide, whose hands these should be? They are not understanding that small hands are depriving of big hands from employment. The difficult life they are living and ignorance of these farm labour is responsible for such type of their attitude towards their own children. It made us realised that there is a need of structural   Ã‚  Ã‚  Ã‚  Ã‚  changes in the society and we resolved to work for structural changes. In the society and we resolved to work for structural changes. In the initial period neither we had any plan nor a concrete stralgy to deal with the situation. We decide to have a dialogue with farm labour on this issue. Already we were discussing with them about employment minimum wages, equal wages for equal work, laws for the profection of a farm labour etc.

My Experiences in America :: Essays Papers

My Experiences in America I am a native of Bangladesh--a country in Southeast Asia, next to India. I came to Winona State University in the fall of 1986 and transferred to St. Cloud in 1989. My first quarter in Winona, I had a roommate named Mike. The day after I arrived, he asked me if I wanted a pop. Back home we refer to carbonated drinks as "cold drinks." So, when he asked me about having a pop, I thought he was referring to popcorn. I said, very politely, "No thank you, I am not hungry." He had a puzzled look on his face, one that I did not figure out for at least a week or so until somebody pointed out to me that pop meant soda and had nothing to do with corn. Speaking of pop, my very first night at WSU, the veteran Bangladeshi students took me to a restaurant right across campus named "Papa John's." I ordered my meal and finally asked for a Pepsi. The waitress handed me an aluminum can. Now, back home we have only bottled pop drinks, and the only time I was exposed to a can was on airplanes. However, those cans were a bit different because one could open it by pulling on the foil tab, which came off. Imagine my distress as I tried to use the same technique at the restaurant. Obviously, the tab would not come off while I struggled with the can, and I spilled pop all over the table. My fellow Bangladeshi students and a few others at the nearby tables got a good laugh out of this. Finally, one of them showed me how to use that contraption. The biggest culture shock that I received was also in that first week at Winona. I was in the shower of our all-male dormitory, and when I was toweling off, I heard this female voice asking, "Anybody in here?" I shuddered as the first thought that ran through my mind was that I was in the wrong bathroom. But how could that be? So, I mustered up all the manliness in my voice and said, "Yes..." "Well, we've got to use the bathroom. So, don't come out!" Females in the men's bathroom! I was utterly speechless. I shivered in the cold shower while they took their time. From their conversation, I understood that they had been drinking beer on our floor and were too drunk to walk downstairs to the women's bathroom.

Costs and Benefits from Clinton to Bush Essay

Under the administration of former president Bill Clinton during the fiscal year of 1999, approximately $108. 2 million was spent on border control which includes operations from criminal justice, law enforcement and actual border patrol along the twenty-four U. S. -Mexico borders alone (â€Å"Illegal Immigrants in U. S. /Mexico Border Counties Coalition†). In fiscal year 2007 under the administration of President George Bush, approximately $7. 8 billion was sought to finance the whole border patrol operations which was roughly $1 billion more than last year (Campbell). The jump in the budget allocation from 2006 is based on the target of President Bush to add 12,000 more border patrol agents across the country. But back in 2001 and previous years during the Clinton leadership, the border control operations were merely funded with an average of about $2 billion annually (Schmitt). The increase in the funding for border patrol from the Clinton through the Bush administrations has paved the way for more patrol equipments, patrol agents and other resources necessary for securing the borders. However, the increase in both manpower and patrolling facilities and equipments has not entirely stalled illegal immigrants from crossing the borders. The reason behind this is that in January of 2000 there were approximately 7 million illegal immigrants in America according to the Center for Immigration Studies or CIS (â€Å"How Many Illegal Aliens are in the U. S.? †) and almost half of immigrants after year 2000 were illegal aliens estimated at around 3. 7 million (Camarota). The continued illegal immigration to the United States is proof that border patrol measures are not sufficient which apparently stands as the primary reason behind the continued increase in funding. While the benefits from these measures include the lessening of illegal immigration, the problem of illegal immigration can hardly be stopped in a short span of time as it has been a major concern for more than a decade already. Works Cited Camarota, Steven A. â€Å"Immigrants at Mid-Decade: A Snapshot of America’s Foreign-Born Population in 2005†. Center for Immigration Studies. August 9, 2008. . Campbell, Dakin. â€Å"Big Payoff for Big Business on Border Security? â€Å". 2007. NewsInitiative. Org. August 9 2008. . â€Å"How Many Illegal Aliens are in the U. S.? † 2007. The American Resistance, August 9, 2008. . â€Å"Illegal Immigrants in U. S. /Mexico Border Counties Coalition†. Washington, DC: U. S. /Mexico Border Counties Coalition, February 2001. Schmitt, Eric. â€Å"Ambivalence Prevails in Immigration Policy†. 2001. New York Times. August 9, 2008. .

BJB Manufacturing Company Essay

Instructor namePart II: BJB Manufacturing Company Quality Management Theory The organizational direction leads way to research and note that Dr. W. Edwards Deming’s 14 point plan for management. Deming’s theory for management has significantly improved the effectiveness and lives of many individuals through the focus of quality and improvement especially in the workforce of organizations around the world. His theory allows for organizations and its employees to plan better for the future and improve their processes, services, products, and relationships. Deming’s philosophy also institutes cooperation and processes for continual improvement in systems and communication. His 14-points for management focused on understanding implementation and change management to increased quality. It represented solutions to problems encountered by companies. BJB Manufacturing Company use of this theory includes suppliers, management, employees, and customers input for continued process improvement. Suggested Quality Theory for BJB Manufacturing Company Deming’s 4 points for management theory does provide steps that ensure great quality. His theory transforms the manner in which managers conduct his or her jobs from a production standpoint and helps leaders to stay focused on the methods of improving the production system. The point is to have them avoid focusing on one area of the process. Deming’s theory also stresses that manufacturing is a system and that the supplier and customer are an important part of the quality system. When there is consistent feedback from the customers, it helps with the improvement of the services and products. The theory recommends steady improvement of individuals within the system, and the communication that goes on between them. Deming’s 14 Points-Customer-Driven and Process-Driven Quality Requirements Deming’s 14 points for management are applicable in customer-driven and process-driven quality management. Customers are the stakeholders and BJB Manufacturing Company cannot live without them. It is important for  organizational management, employees, and supervisors to look at things through the customers viewpoint of quality and how the company employs quality management throughout the business. When understanding the customer’s viewpoint of quality that is provided, it allows the company to implement the actions that must be taken to improve the quality, service, and manufacturing, and further refine the path to success (Foster, 2007). Companies in the manufacturing industry need to ensure that the products go beyond the demand of the customer’s, the value, supply, quality, and satisfaction. BJB Manufacturing Company will achieve this goal by employing cross-functional levels of excellence throughout the organization. The organization will ensure that the materials being used to produce the products are of the highest quality while conducting quality control checks prior to shipment. The organization must empower employees to identify concerns of quality in production of the compact disc changers and work to eliminate the barrier of fear in the company in order to improve the quality. Once the fear is eliminated and the company has established effective communication between the management and employees, the company can improve the production and services and be on a good path toward increased productivity which will exceed customer expectations. Deming’s 14 points for management are key to ensure good quality. Part II of the quality management focuses on instituting a climate of leadership, providing employees with the tools they need in order to succeed, breaking down barriers to production, and inspiring employees which can produce a transitional climate capable of success. Deming’s 14 points theory of management can apply to small and large organizations, the service industry, and manufacturing. They equally apply to any division within a company and to its suppliers (Deming’s 14 Points, 2011). Part III: BJB Manufacturing Company Quality Management Implementation Strategy BJB Manufacturing Company’s quest to develop a systematic process to exceed customer needs and expectation requires an implementation strategy that the whole organization can engage in a continued improvement process. This strategy to influence customer satisfaction must address quality management issues within the manufacturing process and determine an effective means to provide focus across all aspects of the business. This effort of deploying the quality management initiative requires application across every business sectors and  functions of the organization.

Race representation in “Desmond’s” and “Mind your language” Essay

In this essay I am going to compare the ways in which race has been represented in the two sitcoms â€Å"Desmond’s† and â€Å"Mind your language.† Desmond’s is a sitcom set in a barber shop in the 1989 and Mind your language which is set in a school in 1970’s. Mind your language reinforces stereotypes by the people’s accents for example Ali said that he goes around and â€Å"nicking† on peoples doors when he’s meant to say â€Å"knocking† on peoples door that’s why you cant trust him and this also makes him sound dishonest. Ali and Ranjeet are in a conflict with each other because of the war against India and Pakistan. Jamila the Pakistani woman is represented as domestic because she is always knitting in class also there is conflict going on with Ingrid the Swedish woman and Anna the German woman who are trying to attract most of the men in the class because mostly the class is full of men. Ranjeet is shown as a typical Indian because he is always shaking his head and moving his hands and also him going to be arranged married to a another person that he doesn’t even know and doesn’t like. Taro the Japanese man has a camera on him because it shows that all Japanese people carry cameras and makes them look like tourists. All the students in Mind your language don’t take learning English seriously by not doing their homework instead they buy it of Giovanni the Italian and coming late to their classes. Desmonds is a sitcom set in 1980s in a barber shop. Desmond’s is different to mind your language. It is subverting stereotypes because in Desmond’s the people own their own business and when the show starts you see white people hanging around with black people instead of white people on one side and black on the other. This is represented by Shirley how is the daughter of Desmond has a white friend and when the show is starts you see a Blackman and a white man shaking hands. In Desmond the barber shop is used for social conversation about black people achieving things and how political comments are made negative at stereotyping in the media. Sean is the son of Desmond. He’s represented as a claver and wanting to go to school and wanting to learn. As well as listening to rap music and the older brother Sean has left and started working as a bank manager how lives well and also owns his own house. In conclusion I think mind your language is bad because it makes the people sound dishonest and bad but Desmond’s on the other hand show positive view on TV because of showing black people wanting to learn and at the same time being into rap music and also black people being friends with white people.

Deadly Unna Summary

Blacky is a gutless wonder? Deadly Unna? Essay Gary Black, also know as Blacky lives near the coast of South Australia with an extended family of eight siblings. His father, Bob Black, believes Blacky is a ‘gutless wonder’, consequently that leads Blacky in believing his father and is not able to show confidence in his self. Despite what he believes, his actions don’t always show his gutless. ‘My own son a gutless wonder’ Bob Black’s thoughts on his son puts a strain in their relation, causing them to have disrespect for one another.Bob’s thoughts also let Blacky to believe his gutless, in all, Blacky really gets frustrated, affecting his confidence and believe towards him self. ‘The old man is right, I’m a gutless f****** wonder’ Blacky continuously tries to prove to his father and him self that his not a ‘gutless wonder’ because that was the worst anyone could be in his town. ‘I really wanted him to go to the grand final. I don’t know why maybe I wanted to show him that I wasn’t so gutless’ though, it was hard for Blacky to prove him self when his father wasn’t around ‘Except for the old man, of course. Read this â€Å"The Secrets of Haiti’s Living Dead†As usual the was down at the pub’ Blacky’s father never got involved in Blacky’s live and never shown any interest ether ‘The old man wasn’t too interested in footy. The only advice he gave me was, make sure you come off the ground exhausted’, furthermore he forgets his sons age, ‘I’m fourteen’ ‘That’s what I said, isn’t it? ’ Despite the negativity Blacky was surrounded in he could still find a way to stand up for him self, even though he didn’t know it.A number of times, Blacky thought that he couldn’t do something, what ever the situation might be, but at the same time he didn’t let his fear over take him, showing great confidence that grown as time went on. One Example was at his footy grand final at Wangaroo, Thumper’s home ground. At first Blacky thought he couldn’t do it although he also didn ’t want to let the team down and more importantly him self. In the end Blacky didn’t run away and remained on the filed, helping the team to win the grand finale and getting the tackle from thumper, which showed loyalty for his team and huge courage.While going to footy training, Blacky also gained a great friendship with an aborigine called Dumby Red. At first, Blacky knew that they won’t destine to be friends because the Aborigines, also known as the Nungas and the Europeans, Goonyas were separate from each other. Blacky lived in the Port and Dumby lived in the Point. Both Dumby and Blacky didn’t have a lot in common and won’t expect to because the town was racist about the two different cultural believes. Although they were a lot different, Dumby didn’t care and became great friends with Blacky. More Summary of Devil at My HeelsAs their friendships grow, Blacky’s views towards the racism of the aborigines changed and didn’t fill comfortable about the racism by the locals. Blacky starts to see his town through different eyes and starts questioning some of the things he uses to accept, like racism jokes, exclusions and stereotyping. Even though, in Blacky’s town not many Goonyas were friends with Nungas, Blacky didn’t care what others thought about him having a friend with an aborigine, their friendship built in the gap that he had between the Nungas and the Goonyas.Many people in Blacky’s town were involved in racism, but hardly anyone tried to fix it. It took great courage to accept that he was wrong about racism and don’t care to be mates with Dumby, furthermore trying to help the town see his way. That had shown a lot of guts. Every one in Blacky town was involved in racism, but because the lack of people wanting to change it was h ard for anyone in fixing it, though that didn’t stop him in trying.Blacky particularly felt guilty about the graffiti around his town ‘BOONGS PISS OFF’ and because he was a great friends with Dumby, he didn’t fill comfortable that the graffiti was there and wanted to fix the problem ‘I’m getting more and more ashamed’ Blacky realized he shouldn’t wait for someone else to paint over the graffiti and should do it him self. Blacky risked in fixing the relation with his father by getting his best paints and brushes to paint over the graffiti, which took a lot of guts if you wore afraid of your father.After Dumby pasted away in a shooting, Blacky was devastated and felt really low, so he wanted do some thing to remember Dumby which took great courage to ask people to remember some one who they wore racist to. In the end Blacky found him self surprised and disappointed that know one wanted to help him remember his best mate Dumby, they wore ether to afraid of the aborigine’s reaction if the they went to Dumby’s funeral ‘But I don’t think you’d be welcome.It’s for people out there at the point. It’s their business, not ours’ or they didn’t care. Despite people thoughts to Blacky’s idea that wasn’t enough to change his mind. Blacky rejected Cathy’s invitation to her go way party, which took huge amount of guts because he really liked her and he also rejected his father’s fishing trip, were Bob Black gave his son another chance going fishing with him. Blacky was finally going to do what he thought was right. ‘I didn’t care what anyone said.Tomorrow I was going to Dumby’s funeral’ and it took huge amounts of courage for a Goonya to go in Nungas territory, were Dumby was buried ‘The point Aboriginal reserve- No entry without prior permission’ At the beginning of the chapter Blacky was afrai d of his father because he was unpredictable, for instance when they went fishing, one minute he was all calm the next he would be frustrated and yelling at Blacky. Consequently, Blacky chanced his thoughts about his father and stood up to him when he yelled at ‘you’re trying to kill us!You hate us’ but then his father banned him for ever going fishing with him and that he was a ‘gutless wonder’ Though when he was given another chance to go fishing with him, Blacky rejected his invitation and went to Dumby’s funeral, where he believed he had to go and pay respects to his mate, making a courageous decision. Blacky also took his fathers best paintbrushes and paints to paint over the racist graffiti, even though he was afraid of his father and knowing he treasured his paints and brushes.Has time past he wasn’t afraid to tell his father what he thought and believed, showing great strength within. As you progresses through the story Deadly U nna? You find Blacky leaning to standing up for him self through out the year, instead of standing on the sidelines. After becoming great mates with Dumby, which is another courageous thing to do when the Nungas and the Goonyas are racist towards each other, Blacky begins to see his town through different eyes and start questioning what he use to accept as funny jokes. Blacky realizes that he houldn’t sit and wait for others to do his work. He finds him self standing up to his father so he could do something thing about the racism towards the Nungas by erasing the racist graffiti in town. Blacky shows great amounts of courage by not caring about being friends with an aborigine and great amount of guts in going through town and see if anyone wants to help him in doing something to remember Dumby, after his mate got shot and despite all the rejection from every one else he still went to Nungas territory for Dumby’s funeral.So, according to Blacky’s actions and per sistence through out the book he shows more guts then any one, even though if he didn’t know it at the start. Do you think anyone knows if their courageous in the beginning? I think a person has gut and is courageous when they do what’s right, something that Blacky had done through out the book. The novel has a lot of racism in it. Many people are involved in racism, but hardly anyone tries to mend it. Gary knows racism is around, but because of the lack of anyone wanting to change it, he finds it difficult to mend it.Dumby also tries to fix it from his point of view. The Aboriginal community also doesn’t want to fix the problem. Gary and Dumby’s family try to make changes but they are not on a very large scale. Most of the adults are racist. Not all of them know that they are racist; the only one mentioned was Darcy, because he says that they are all sluts with the clap. The butcher that wrote the racist graffiti on the wall is definitely racist, and Gar y knows that he is racist. Racism takes many from in the story; five aspects in the novel are racial jokes, racial abuse, racist people, exclusion and stereotypes.

Human Sexuality Essay Example | Topics and Well Written Essays - 1000 words - 2

Human Sexuality - Essay Example Moreover HIV infection is serious symptoms in this case which leads to death and is non-curable. In the recent statistics of United States there has been a shocking image of the youth turned out. It is estimated that from 1989 to 2008 there has been a rise of Chlamydia syndrome from 102.5 to 401.3 among 15-24 years. Among women, incidences of Gonorrhea were at the peak. Globally adolescent and young pregnancy is highest in USA (CDC). So certain measures have been undertaken like adequate sex education, use of condoms, doctor’s frank suggestion etc to overcome the problem of STI’s in all over the world. The course of the study deals mainly on the growing sex attempts in the young generation and rise in the extent of HIV virus among them. The research entails some strategies for a prevention programme. Adolescence is an age where children become inquisitive about sex and explore their relationships with friends. They also become potential romantic partners or sexual partners falling prey to flirtation, dating and excitement of sexual feelings. They are much influenced by the sexual experiments among them. Due to the excitement and immaturity in their age, these teens are prone to STI and STD like diseases. Having a safer sex can be initiated by various measures like: Having sex is not a crime but here should be transparency between the partners is important. The most important part of sex is to be away from STD infection and for that talking between the partners is very important. Both the partners should be aware of the fact whether their partners are affected or not or if the partner knows about STD and its consequences. Many teens before sex become excited and nervous to talk about issues on STD as being informed is no wrong. The conversation may be tough at times but an exact time and situation makes it easier (Kidshealth). Use of condoms during sex is widely practised between partners now-a-days as people are more concerned about their health

Evaporator Mass and Energy Balance, and Mechanical Design Essay

Evaporator Mass and Energy Balance, and Mechanical Design - Essay Example As the discussion outlines that evaporation is a plant operation used to concentrate a solution or a liquid of a nonvolatile solute and a volatile solvent, which many at times we use water. A portion of the solvent is vaporized to produce three products i.e. concentrated solution, slurry or thick and viscous liquid. Evaporation can be confused with drying but it differs from drying in that the residue is a flowing liquid instead of a sticky solid material. Evaporation on the other hand is different from distillation in that there is no deliberate attempt to separate the vapors into individual components.This essay highlights that evaporation is one of the most energy consuming processes within most industries including dairy, food and chemical industries, it is most essential that evaporation be approached in regard to economical energy utilization and effectiveness of the process. In addition, evaporator should be safe to operate and offer no negative environmental impact. It is pos sible to achieve the above when equipment manufacturer is able to offer a full selection of evaporation technology and systems developed to accommodate various product characteristics, the percent of concentration required, and regional energy costs.  Achieving control of most chemical/industrial evaporator systems is quite simple. However, with hygienic evaporators the control is somewhat more complicated due to the need to start up, operate, shut down and then clean at quite frequent intervals.... per P&ID Piping and Instrumentation Diagram PHA Preliminary Hazard Analysis PLC Programmable Logic Controller MP Main Product PNCB P-Nitro Chloro Benzene DFC Direct fixed cost Table of figures Figure 1: Multiple effect evaporation with thermo-compression Figure 2: Simplified flow diagram of Evaporator of pharmaceutical plant Figure 3: Relationship between evaporation ratio (e) and concentrations of Feed (Products) and concentrate (GEA 2012). Figure 4: counter-flow evaporative cooler Figure 5: The Process Flow diagram Figure 6: Engineering line diagram for the evaporator (GEA 2012) Contents Design Objective 2 Executive Summary 2 Glossary 3 Table of figures 5 Chapter 1: Introduction 7 Chapter 2: Process options and selection 9 Multiple effect evaporation: 11 Vapour recompression 11 Designs 12 15 Chapter 3: Plant mass and energy balances 15 Mass balance 17 Energy Balance 21 Chapter 4: Detailed design 26 Evaporator’s mechanical Design 26 Feed pump power consumption 27 The cooler a nd Cooling System 28 Chapter 5: Process Safety Considerations 32 Chapter 6: Environmental Impact Statement and Sustainability 33 Chapter 7: Economic Appraisal 35 Input Item 42 Quantity 42 Unit cost 42 Total 42 Acetic acid 42 584gal/h 42 - 42 - 42 Water 42 938hg/h 42 - 42 - 42 Paracetamol 42 2352Kg/h 42 - 42 - 42 Heating duty 42 6137938KJ/h 42 - 42 - 42 Cooling duty 42 345181KJ/h 42 - 42 - 42 Acetic Anhydride 42 - 42 - 42 Nitrobenzene 42 - 42 - 42 Output from the evaporator is mainly paracetamol 43 Products 43 Quantity 43 Unit sale 43 Total 43 Paracetamol 43 2352Kg/h 43 - 43 Chapter 8: Conclusion and Recommendations 45 Appendices 47 Appendix I: Engineering unit conversion 47 Appendix II: Nomenclature 48 Appendix III: HAZOP minutes 48 (Attach minutes) 48 References 49 Chapter 1: Introduction

Week four Essay Example | Topics and Well Written Essays - 250 words

Week four - Essay Example Nurses are constantly encouraged to seek new knowledge. They also tend to base their practices where patients are concerned about evidence. Nurses also characteristically position themselves to offer direction, information and input concerning decisions that have to do with resource allocation. In hospital environments decisions that are concerned with staffing, salaries, and issues that have to do with the practice environment need to be under the jurisdiction of nurses. This is because in most instances, it is the nurses who use all these resources and facilities on a daily basis and so are more likely to recognize what is required. In addition, medical institutions that esteem diversity are more likely to view the nursing profession with considerable respect. In institutions where nurses are not valued, even though they are responsible for most of the tasks, the nursing staff usually has to labour to create strategic plans that uphold diversity and respect through leadership development (Tagney and Haines, 2009). The perceptions of the significance of nursing as a profession appears to vary across different medical organizations. For example, in medical centers whose aim is to develop cures or vaccines through comprehensive research programmes, nurses tend to feel left out and irrelevant. Moreover, in institutions where all activity is centered around patient care nurses tend to feel empowered, and that ther contributions are

Ethics and Law in Business and Society (4 questions) Essay

Ethics and Law in Business and Society (4 questions) - Essay Example A common example (argument) that arises when discussing market failure is the issue of the minimum wage law (Verleun et al. 15). The law sets wages higher than the going market-clearing wage in an effort to elevate market wages. Analysts argue that this greater wage cost will make employers recruit fewer minimum-wage workers compared to before the law was enacted (Verleun et al. 15). Therefore, more minimum wage employees are left jobless, establishing a social cost and leading to market failure. The advantage of government regulation on the minimum wage is that is enable people to be paid fairly for the work they have done (Verleun et al. 16). However, the disadvantage of this is that a firm cannot control how much they pay their workers. A sewer system could be regarded as a public good. It also falls under the theory of market failure because, in some regions, they system does not function appropriately as it is needed, and; therefore, it affect the people who depend on it. Questi on 2 One main policy foundation of the Sarbanes-Oxley Act was personal liability (Verleun et al. 23). ... 23). The act importantly reinforced the rule that shareholders own the United States corporations and that business managers ought to be working for shareholders to distribute business resources to their best use (Verleun et al. 23). After the law was enacted, financial experts cited enhanced investor confidence, more accuracy and more reliable financial statements as some of the benefits that the U.S. was enjoying. The CFO and CEO are now needed clearly to take charge for their financial statements below Section 302, which was not so before the SOX (Verleun et al. 23). Critics noted that this law is financially feasible because it has improved the confidence of investors (Verleun et al. 24). Many investors are now willing to venture into the United States because of the easiness of investing in the country. Also, the government does not have to worry about financially backing the investors because shareholders can enjoy full ownership of the corporations. This policy is fully conser vative as it puts everybody on the same platform when it comes to investment (Verleun et al. 23). Even though, critics argue that it reduces the number of workers in the U.S., everybody still has a chance of reaching the highest level with this law. Question 3 According to Hobbes, peoples’ lives in the state of nature were "lonely, poor, spiteful, violent and short", a state through which egotism and the nonexistence of rights and contracts prohibited the 'social', or society. Locke, on the other hand, considered that people in a state of nature are morally bound by The Law of Nature, simply not to harm themselves, but devoid of any government administration to safeguard them against those

Reflections Essay Example | Topics and Well Written Essays - 2000 words - 1

Reflections - Essay Example When moving from one place to another within the city, I tend to use a vehicle and rarely do I use public means. I travel by air on many occasions and I believe that this has contributed significantly to my carbon footprint. In addition, my food footprint is quite high and this may be due to my omnivorous nature. It was extremely rare for me to consume organic food and this may have contributed to the footprint. If everyone in the world were to have the same lifestyle as I do, then about 4.43 earths would be needed to sustain the population. This means that the earth’s resources would be depleted faster than they are supposed to be, perhaps even within a generation. If we were to continue using resources at that rate, then the resources would become scarce and consequently, there would be absolute chaos as people fought over the resources that are left. It would also mean the destruction of the entire earth’s ecosystem as plants and animals would become extinct. The foremost changes that I made for the week was to shift from the use of heavy carbon emitting transport to cleaner transport, hence a reduction of emissions to the atmosphere. Among the steps I took to accomplish this was to start walking, especially when moving over short distances, the use of public transport, and finally, the use of transport that does not emit carbon, such as bicycles. In addition, I added energy saving features within my home and adopted habits whose purpose would be to save energy. I took to the consumption of organic foods because this would help an immense deal in the discouragement of nonorganic foods. The first adjustment I made to the categories of carbon and food footprints was to reduce significantly my air travel unless it was necessary that I had to travel. Furthermore, I believed that it would be for the best if I stopped using a personal vehicle and instead adapt to using public means because this would ensure that there was a

Microeconomics Essay Example | Topics and Well Written Essays - 1250 words

Microeconomics - Essay Example There is a huge demand for Australian iron ore in China due to the high quality of the ore. The high Chinese demand for iron ore has also led to the hike in prices of iron ore in the world market (Rutkowski, 2010). All these have benefited the export of iron ore from Australia especially the Western provinces. According to reports China serves the biggest market for Australian export and the value of export of iron ore from west Australia was $13.82 billion in 2007. This was almost 60% of the net export of Australia (Zpryme: Emerging Markets Group, 2008). The wage rate has also increased steadily in Australia with mining being the highest paying occupation. A study of the regional developments in Australia shows that West Australia is the second state with the highest average annual wage at $70,101. The surge of export is expected to continue in the future. As a result it paints a bright picture for the forecasts about GDP growth. Australia has an unemployment rate of 5.2% which is v ery close to full employment and in the mining regions of Western Australia it is 4.7% (Australian Regional Labor Market, March Quarter 2011). Impact of increasing demand for iron-ore The high demand for steel by China has led to a rise in the global price. The global iron market uses an annual benchmark system for pricing. By this system the iron mills enter into a contract with the producers of iron ore for a period of one year and that price is followed for all transactions till the next year when the prices are revised. Iron is a very important component in all the manufacturing goods. So the iron mills want to ensure that there is no random fluctuation in prices that destabilizes the market. However in the rise in iron ore prices at a fast rate from $37 per ton in 2004 to $101 per ton in 2009 has led the major iron ore manufacturing countries like Australia, Brazil, and China to lobby for a shorter period of contract. This will allow the companies to revise the prices sooner an d thus make higher profit. The Chinese demand for iron ore is exogenous and depends on the global demand of steel. In other words the demand for iron ore in China does not depend on the price of the iron ore but on the global demand for steel. This is evident from the fact that in the previous years we have seen a simultaneous rise in the price of iron ore as well as demand for the ore in China. Therefore, though a short term contract will lead to an increase in the cost of production it will not necessarily reduce the demand for the Chinese steel (Rutkowski, 2011). For this reason, though Chinese steel mills are trying to negotiate the short term contracts, but their high demand for steel to continue operations has made them unable to have advantageous ground in these negotiations. We shall explain the logic with the help of a diagram. d d’ s’ P’ P s d’ s’ d O q q’’ q’ In the above diagram, we have tried to show the effect on the price of iron ore for a shift from short term to long term contracts. A long term contract fixed the price at a level p for any quantity. As a result the supply curve PS becomes inelastic. An exogenous rise in demand for goods shifted the demand curve from dd to d’d’. Since the price remains fixed, the equilibrium quantity rises from Oq to Oq’. However a short term contract would make the supply curve more elastic. Regular revision of

Brown v. board of eduction Essay Example | Topics and Well Written Essays - 250 words

Brown v. board of eduction - Essay Example All of the other cases that are cited show that the courts were aware that there were many people in society pressuring the legal system about â€Å"separate versus equal†. This goes against the desired code of the 14th Amendment. Finally Justice Warren and other judges realized that Negros deserved to gain education and the other case decisions could not give good reasons why blacks should continue to be segregated. The right to education is deserved for everyone regardless of their race and color. What Justice Warren is saying is that there have been many changes in society since the 1800s. It no longer made sense with a society that was developing for blacks to continue to be segregated in schools. Without having equal protections for education, they would always be thought as second class citizens. This court in Brown v. Board of Education did an excellent job of using education as a reason to finally begin the process of ending racial

Early Childhood Education Past and Present Essay Example for Free

Early Childhood Education Past and Present Essay In order to decide how past philosophies, theories and educational models have influenced present ideas and practices related to early childhood education, we must first decide where we would like to begin. I will start with the ideas of Aristotle, because I believe his ideas on â€Å"mimesis† or imitations are evident in the evolution of early education, and will always be an integral part of effective learning. Once we understand that children learn and practice what they see in others, we begin to realize the need for dedication and devotion from parents and teachers. Aristotle was a student of Plato who argued for the early removal of children from their parents so that they could be cared for in a school like setting. (Schwartz 1997) As we look back at history itself, we can see that the role of childhood education has been dependent upon the immediate needs and beliefs of a particular society. There have also been many individuals in the past 200 years who are responsible for creating theories and philosophies based on their observations of children and what is vital to them as they develop into adults. However, it is important that we recognize how new ideas are not formed independently, but built upon old ones. As educators, we must utilize what we notice to be effective, as well as the things that impacted us most as children in an educational setting. The strategies and philosophies that I’ve implemented in particular are borrowed from several individuals including Erikson, Vygotsky and Gardiner. Erikson’s psychosocial theory covers eight stages, each one built upon, and reliant on its predecessor. The first four are of greatest relevance, but the remaining four are worthy of a close look because it is important to know where you’re going when deciding upon the best way to get there. These stages also remind me of the importance of satisfying basic need, and of considering children as little people who need to believe in success before they can achieve it. It’s one of the reasons why I would occasionally go to recess with my students. I was able to observe how they treated and responded to others in a seemingly more relaxed, social setting. For some children, recess is by far the most stressful twenty minutes of the day. The incredibly minimal amount of time given to my students was another reason I felt it was necessary to attend. I could get a kick ball game set up so they could make the best of what little time they had. However, I must be honest, I still love to play, and demonstrating good sportsmanship and a competitive spirit to my kids was as important as the preparation for any test we had to look forward to. Lastly, I had a sixth grade teacher who used to do the same thing and I remember it vividly and extremely fondly. I find Gardiners’ theory of multiple intelligence extremely helpful while building confidence in kids whose gifts were not overly apparent on the field at recess. I have and will always encourage students to recognize and display these gifts while still maintaining a certain degree of humility. (Hyson 2004) I’ve always kept examples of completed activities inside and outside my classroom and anywhere else I could find space in order to, among other things, initiate discussions about pride as well as humility. Our classroom clearly demonstrated the fact that comfort and familiarity were held in high regard. An equal emphasis was placed on respect, and this is the word that was constantly spelled out on the board. As my class or one of my students showed an obvious lack of respect, one of the letters would be erased. They would be put back as we were respectful of one another, and if the word was entirely spelled out on Friday afternoon, we would have a â€Å"social gathering† for the last half hour of the day. If we were to walk into most, if not all early childhood educational settings, we would find many things that were initiated or influenced by past theorists or philosophers. We would notice blocks or other creative building materials. There would be areas to encourage cooperative learning, and most would reflect what is thought to be developmentally appropriate for the range of members in the class. When determining what types of play are developmentally appropriate, we need to consider all individuals, and the fact that differences will exist. Members of a class who are either gifted or struggling should not have to suffer because of what is thought to be developmentally appropriate. These differences should be expected, utilized and appreciated. Computers, for example, will run programs with varying degrees of difficulty depending upon what is developmentally appropriate for an individual. As concerns continue to grow over bridging the gap between early education students, government intervention has and will continue to grow. An increase in assessments is inevitable, and even smaller amounts of time will be devoted to active learning, exploration and play. The changes that in fact need to be made are those that reflect the ideas of the great minds of theorists who dedicated their lives in order to determine the most effective methods of early childhood education.

The sea of Galilee Essay Example for Free

The sea of Galilee Essay Louis Joseph Watteau’s â€Å"The Storm† is more of a romantic painting while Eugene Delacroix’s â€Å"The sea of Galilee† is more of a neo-classical painting. Let me begin with Watteau’s â€Å"The Storm. † This painting is a romantic work of art because of the general effect that its appearance brings to its onlookers. The storm is not yet present; it is only foreboding of its eventual coming. Half of the portions of the clouds are still filled with some sunny light but the other half was already covered with some dark clouds, signifying the threat of an upcoming storm. Below the clouds, we see some people working, doing some farm work while the weather is still quite good and the storm is not yet pouring. They are maximizing the time doing what needs to be done as perhaps they cannot afford to put off the peasant’s work. Looking more closely at the painting, we will see that what unassumingly takes the center of the canvas is a tree that is slightly tilted and is seemingly bald with the verdure of luscious leaves. The fading light of the sun reflects itself on the awkwardly standing tree, emphasizing its lanky stems and its listless stature. From what we can see on the surface, this painting by Watteau typifies the characteristics of a Romantic painting and the moods of the Romantic Movement in general. The Romantic Ideal frolics and jubilates on the meadows of individualism, emotions and nature. It also promotes the subjective moods of the individuals and the eschewal of reason in favor of intuition and imagination. The Romantic Movement, whether in literature or visual arts, is said to have three primary cults: the cult of the individual, the cult of emotion and the cult of nature. It is a reaction towards the rapid rise of Science which espoused rational and utilitarian thinking. Specifically, it stemmed from the abrupt social change which was trail blazed by the French Revolution and the Napoleonic Wars. The movement called for a retreat towards nature to regain the loss substance of humanity which was caused by the arrival of machines and other technologies. The Romantic also looks into the human nature – the human tendencies and behaviors and his reactions towards his surroundings. While science tried hard to explain the origins of things and the rationale of their existence, the Romantics focused on man’s experience and his engagement with the world where he resides. The Romantic also probes the folk culture, the national and ethnic origins, the exotic, the occult and the diseased – the areas which Science and rational thinking consciously chose to avoid. In â€Å"The storm,† we can notice that the focus is not on the people but on the images of nature – the awkwardly standing tree and the clouds. There is an element of being diseased in the people, as they were toiling hard for their livelihood. However, this element was put into the background as we were more primarily led to notice the bleak image of nature. Despite the threats of an upcoming storm, as visualized in the appearance of the clouds, the people keep on working. The striving of the people only depicts the endless struggle between the intention to achieve perfection and the limitations of man. Even though the people know that a storm is forthcoming, they do not stop from working until it arrives. The cult of nature is likewise evident. In this insular setting, we can see nature stripped off extravagant portrayals. This is nature at its barest form. There were not so many colors; in fact the hues of brown and orange were the dominant hues in this picture. The painting limns nature as it is, without exaggerations and attempts to be swanky. Meanwhile, â€Å"Sea of Galilee† is a Neoclassical painting as looking at it will likely bring into mind the paintings of the Classical times. It is reminiscent of the visual arts existent during the times of Ancient Greeks and Romans. What we can see in this work of Delacroix is a dark background and a seemingly fragmented landscape. The group of people riding the ship was marked by a sense of defeat as the ship was faltering against the ravaging weather. The sails are beginning to get shattered as it travels below the dark clouds and above the dark grey ocean. The people in the ship are trying their best to save themselves and the ship they are riding. Obviously, they were facing a tough situation and in order to triumph, an earnest, concerted effort must be put. The neoclassical painting goes back to the lost luminescence of the Classical paintings during the Ancient civilization. It incorporates every element that can be possibly used to recast the Classical. They reused the Classical styles, recalled the Classical themes and reinterpreted the Classical subjects. By doing that, they lead in pushing forth the resurgence of the loss tradition and rendering them in slightly new, and better forms. With the advances in techniques and artistic devices, the Neoclassical extends the Classical by attempting to render their arts and make their interpretations of their subjects in a more accurate manner. Majority of these subjects have references to history and mythology. As we can see in this dominantly dark painting, there is much emphasis on the quality of lines that the elements of color and atmosphere were quite downplayed. It also has a tendency to appear as simplistic as possible. We can see the elements of the people, the straggling ship with its breaking sails and the dark sea. With just three elements incorporated in the painting, it was able to convey a strong idea – man’s being caught in the thick of a wide adventure that is life and encountering tough challenges where a mettlesome character is needed to attain victory. References Antal, Frederick. (1966). Classicism and romanticism: with other studies in art history. London : Routledge Irwin, David G. (1966). English neoclassical art: studies in inspiration and taste. London: Faber. Sypher, Wylie, ed. (1963). Art history: an anthology of modern criticism. New York: Vintage Books.

Consumer Buying Behaviour Analysis

Consumer Buying Behaviour Analysis CONSUMER BUYING BEHAVIOUR Consumer is the king and it is the consumer determines what a business is, therefore a sound marketing programme start with a careful analysis of the habits, attitudes, motives and needs of consumers. In particular a marketer should find answer to the following questions: What are the products they buy? Why they buy them? How they buy them? When they buy them ? Where they buy them? How often they buy them? A buyer makes a purchase of a particular product or a particular brand and this can be termed â€Å" product buying motives† and the reason behind the purchase from a particular seller is â€Å" patronage motives† When a person gets his pay packet, and if he is educated ,sits down along with his wife and prepares a family budget, by appropriating the amount to different needs. It may happen that after a trip to the market, they might have purchased some items, which are not in the budget, and thus there arises a deviation from the budgeted items and expenditure. all the behaviour of human beings during the purchase may be termed as â€Å"buyer behaviour†. HOW CONSUMER BUY 1. Need/Want/Desire is Recognized In the first step the consumer has determined that for some reason he/she is not satisfied (i.e., consumers perceived actual condition) and wants to improve his/her situation (i.e., consumers perceived desired condition). For instance, internal triggers, such as hunger or thirst, may tell the consumer that food or drink is needed. External factors can also trigger consumers needs. Marketers are particularly good at this through advertising, in-store displays and even the intentional use of scent (e.g., perfume counters). 2. Search for Information Assuming consumers are motivated to satisfy his or her need, they will next undertake a search for information on possible solutions. The sources used to acquire this information may be as simple as remembering information from past experience (i.e., memory) or the consumer may expend considerable effort to locate information from outside sources (e.g., Internet search, talk with others, etc.). How much effort the consumer directs toward searching depends on such factors as: the importance of satisfying the need, familiarity with available solutions, and the amount of time available to search. 3. Evaluate Options Consumers search efforts may result in a set of options from which a choice can be made. It should be noted that there may be two levels to this stage. At level one the consumer may create a set of possible solutions to their needs (i.e., product types) while at level two the consumer may be evaluating particular products (i.e., brands) within each solution. For example, a consumer who needs to replace a television has multiple solutions to choose from such as plasma, LCD and CRT television. 4. Purchase In many cases the solution chosen by the consumer is the same as the product whose evaluation is the highest. However, this may change when it is actually time to make the purchase. The â€Å"intended† purchase may be altered at the time of purchase for many reasons such as: the product is out-of-stock, a competitor offers an incentive at the point-of-purchase (e.g., store salesperson mentions a competitors offer), the customer lacks the necessary funds (e.g., credit card not working), or members of the consumers reference group take a negative view of the purchase (e.g., friend is critical of purchase). 5. After-Purchase Evaluation Once the consumer has made the purchase they are faced with an evaluation of the decision. If the product performs below the consumers expectation then he/she will re-evaluate satisfaction with the decision, which at its extreme may result in the consumer returning the product while in less extreme situations the consumer will retain the purchased item but may take a negative view of the product. Such evaluations are more likely to occur in cases of expensive or highly important purchases. To help ease the concerns consumers have with their purchase evaluation, marketers need to be receptive and even encourage consumer contact. Customer service centers and follow-up market research are useful tools in helping to address purchasers concerns. TYPES OF CONSUMER PURCHASE BEHAVIOR Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Other decisions are fairly routine and require little effort. In general, consumers face four types of purchase decisions: * Minor New Purchase these purchases represent something new to a consumer but in the customers mind is not a very important purchase in terms of need, money or other reason (e.g., status within a group). * Minor Re-Purchase these are the most routine of all purchases and often the consumer returns to purchase the same product without giving much thought to other product options (i.e., consumer is brand loyalty). * Major New Purchase these purchases are the most difficult of all purchases because the product being purchased is important to the consumer but the consumer has little or no previous experience making these decisions. The consumers lack of confidence in making this type of decision often (but not always) requires the consumer to engage in an extensive decision-making process.. * Major Re-Purchase these purchase decisions are also important to the consumer but the consumer feels confident in making these decisions since they have previous experience purchasing the product. For marketers it is important to understand how consumers treat the purchase decisions they face. If a company is targeting customers who feel a purchase decision is difficult (i.e., Major New Purchase), their marketing strategy may vary greatly from a company targeting customers who view the purchase decision as routine. In fact, the same company may face both situations at the same time; for some the product is new, while other customers see the purchase as routine. The implication of buying behavior for marketers is that different buying situations require different marketing efforts Consumer Buying Decision Process â€Å"Nothing is more difficult and therefore, more precious, than to be able to decide is quoted to be the words of Napoleon. This is amply true in the case of consumer too. It is for this reason that the marketers are bound to have a full knowledge of the consumer buying decision process. However it should be remembered that the actual act of purchasing is only one stage in the process and the process is initiated at the several stages prior to the actual purchase. Secondly even though we find that purchase is one of the final links in the chain of process, not all decision processes lead to purchase. The individual consumer may terminate the process during any stage. Finally not all consumer decisions always include all stages. Persons engaged in extensive decision making usually employ all stages of this decision process. Where as those engaged in limited decisions making and routine response behaviour may omit some stages. The consumer decision process is composed of two parts, the process itself and the factors affecting the process. SURVEY BY THE MARKETING TEAM A survey conducted by the marketing team of shoppers stop Ltd. Reveals the psychography of the modern shopper. Acordingly the survey classifies customers in to the four segments namely * Convenience Shoppers * Value Shoppers * Image Shoppers * Experience Shoppers Convenience shoppers for instance ,are people who consume relatively less amount of time while shopping. Also they look out for the width and depth of the range they purchase and conduct their annual shopping at one shot. Value Shoppers always hunt for value for money ; Prefer quality reassurance and benchmark offerings among other related attributes. Image Shoppers are fashion- conscious and look out for the latest trends and labels. On the other hand , Experience Shoppers are attentive and prefer personalized services look out for the right ambience, prefer giving personal advice on clothing at the time of purchase , and prefer not to buy at one sold. ECONOMIC FACTOR AFFECT THE BUYERS BEHAVIOUR 1.Disposal personal income : The economists made attempts to establish a relationship between income and spending. Disposal personal income represents potential purchasing power that a buyer has. The change in income has a direct relation on buying habits. 2.Size of family income : The size of family and size of family income affect the spending and saving patterns. Generally large family spend more and short family spend less, in comparison. 3. Income expectations : The expected income to receive in future has a direct relation with the buying behaviour. The expectation of higher or lower income has a direct effect on spending plans. 4.Propensity to consume and to save : This goes to the habit of spending or saving with the disposal income of buyers. If the buyers give importance to present needs, then they dispose of their income. And buyers spend less if they give importance to future needs. 5. Liquidity of Fund : The present buying plans are influenced greatly by liquidity of assets i.e., cash and assets readily convertible into cash, eg bonds, bank balances etc., 6. Consumer Credit : â€Å" Buy now and pay later† plays its role effectively in the rapid growth of markets for car, scooter, radio, furniture and the like. Economic model suggests behavioural hypothsis : * Lower the price of the product, higher the sales. * Lower the price of substitute products, lower the sales of this product * Higher the real income, higher the sales of the product. * Higher the promotional expenses, higher the sales. Internal influences of buyers * psychographics (lifestyle), * personality, motivation, knowledge, * attitudes, * beliefs, and * feelings. * demographics, consumer behaviour concern with consumer need consumer actions in the direction of satisfing needs leads to his behaviour behaviour of every individuals depend on thinking process. EXTERNAL INFLUENCES OF BUYERS * culture, * sub-culture, * Locality, * royalty, * ethnicity, * family, * social class, * reference groups, * lifestyle, and * market mix factors.