Wall-Mart Case Assignment Example | Topics and Well Written Essays - 1250 words

Wall-Mart Case - Assignment Example Nevertheless, this led to deterioration of reputation of the company. Furthermore, it is concluded by Wal-Mart that the sole focus on associates and customers is no longer viewed to be as viable option. The implementation of non-market strategy is observed as the viable choice to change the reputation of the company and address the critics. There are several interests which are opposed to Wal-Mart such as campaigning which is furthermore backed by unions. The organizing for nonmarket actions has been heavily influenced by campaigning carried by the organization on internet. Furthermore, this is supported by more than 160,000 people. The key interests that are aligned to Wal-Mart Company are the joining of activist group ACORN and other communities such as SEIU and UFCW. The primary focus of the group of communities is to form workers Association for better condition for employees working in Wal-Mart. Some of the nonmarket actions taken by activists are by reducing the number of hours of working. There can be drastic alteration on nonmarket environment after the resolution of current issues. The own actions of firm and external forces are viewed to be as primary sources for commencement of nonmarket issues. The Wal-Mart association named ACORN is viewed to be as pivotal institutional arenas which can help to lessen the issues. The role of government institutions is regarded as vital and sense of hope for other critics and unions of Wal-Mart. The government is pivotal for controlling of opportunities and non-market strategies. There are four condition that are regarded are vital for successful nonmarket strategy. The participation of field units, support of top management, effective decision-making process and determination are some primary conditions. The strategy implemented by Wal-Mart is only based on growth and low prices. There are other vital elements that are required to be focused

War and the Threat of External Violence Essay Example | Topics and Well Written Essays - 1500 words

War and the Threat of External Violence - Essay Example For the presentation of his statement George Orwell chose the art form of social science fiction. The novel just describes a few months of Winston Smith’s life – life of an ordinary member of society, which is built on the principles of Ingsoc (English Socialism), in the fictional superpower Oceania in 1984 (future). A prototype of the future socialist society can be seen quite clear – it was the Soviet Union of the 30-40’s. The mustachioed leader, Big Brother, privileged comrades of the Inner Party, the Thought Police, great cleansings, forced labor camps, a hysterical search for internal enemies, headed by a mythical traitor Goldstein -Trotsky, gloomy atmosphere of general suspicion, squalid life – these are the familiar elements of Stalin’s dictatorship. However, the technologies and methods of society control and suppression of dissent in the book surpass the Soviet realias. Orwell developed the idea of surveillance and brainwashing with more and more sophisticated technical means to manipulate information on a large scale, as it makes impossible any appearance of unauthorized thoughts. The geographic location of the novel is Air Strip One – a huge faceless province of the totalitarian Oceania, which is the allusion of the former UK. The author shows that even the bastion of European democracy with a long tradition of political freedom, which did not surrender to foreign or domestic fascism, can turn into a giant grim prison in 35 years, if people lose their watchfulness. Now, in the atomic age, the world lives in a state of apocalyptic terror. This is the reason why people are so concerned about the motives of the Apocalypse in literature. However, not the Big Brother unleashed atomic and hydrogen apocalyptic monsters. The main problem of the modern society is that it still has not learned how to adapt its lifestyles, social and political institutions to the great achievements of the technical knowledge. We do not know how the atomic and hydrogen bombs influenced consciousness of millions of people living in the East, where pain and fear can be hidden behind the facade of official optimism. This book is an attempt of a geopolitical prognosis. The world in the novel, after World War II and a small period of peace, is engaged in a nuclear war, which started in the 50’s between the former allies. As a result, the territories of Continental Europe go to the USSR; Britain and America are horror-struck by socialist revolutions. The possibility of such a war is historically justified. The allies, members of the anti-fascist coalition had very different geopolitical interests and united only in the face of fascist aggression. Variants of the further division of the world among the great powers, after Germany’s fall, were considered by Stalin, Churchill and Roosevelt as well. The military machine of the Red Army gained an unprecedented power by the end of the war and could â€Å" liberate† the whole Europe easily and only the Second Front opening forced Stalin to confine himself to the Eastern half only. The Allies, in turn, were not averse to kill the â€Å"communist contagion.† Actually, after World War II, two superpowers arouse - the USSR and the USA and by the early 50’s they had nuclear weapons and struggled for world domination. But in the real world nuclear arsenals have grown too quickly, making it impossible to win a nuclear war. Moreover, Stalin’

How Do We Solve a Problem Like....Stereotypes Essay Example for Free

How Do We Solve a Problem Like.Stereotypes Essay We can say that stereotypes are based in some kernel of truth. Some stereotypes are self-perpetuating, but is it up to the minority itself to regulate and stop those who perpetuate certain stereotypes? Can you tell one group of a minority to stop acting a certain way, to stop dressing a certain way, to stop talking a certain way? Would it really be better for society if we took out the kernels causing all the self-perpetuating problems? I believe the first step is in recognizing the stereotypes and prejudices we believe. From there, the process of eliminating them involves confronting your beliefs by meeting people that are different from you or challenge your thinking. Communication and being able to meet people who are not exactly like us are key factors in breaking down the walls of prejudice that we have made comfortable for ourselves. This class, I believe, is one step in the process, in getting us to step outside of our comfortable little worlds and discuss, see, and hopefully understand points of view and experiences that are shaped by the prejudices we have and the stereotypes we have made. I grew up about fifteen minutes north of NW Oklahoma City, and about fifteen minutes west of Edmond in the community of Deer Creek. Through the oil boom in the 70s and early 80s, Deer Creek started to become more and more of a white flight community of executives, business owners, and oil men than even Edmond. The majority of my school was white with a few racial minorities. No one in the late 90s had come out as gay in my high school, though the people that were assumed gay werent ever treated negatively to my knowledge. I literally had a white, middle to upper-middle class, heteronormativeexistence the first 18 years of my life. Then I came to college. Oh, here is where we might speak of the evils of the college world where students are subjected to such horrid liberal ideas that, dare we say it, challenge our thinking and beliefs. That is if I was prone to speaking ill of such an idea. It was through meeting other people not like my high school self that I began to be able to question why I had such beliefs about people. http://overmediated.blogspot.com/2009/06/how-are-stereotypes-formed-who-has.html Now, the question is: What would be a solution for stereotyping.? In some cases, eliminating the ignorance associated with social stereotypes is probable, but there is also just as great a chance that the inductee or ethnographers, will turn against them vehemently Much depends upon the purpose and the mission of the ethnographer. Whether a new understanding of any social group or sect will bring about greater tolerance is a passion many seek. Through the development of any such ethnographic abilities, the sacredness of all life will be intimately recognized and appreciated. Good question. Source(s): http://answers.yahoo.com/question/index?qid=20110206145145AAnHV41 http://www.ehow.com/how_2081756_stop-stereotyping-people.html Appearance * Appearance creates stereotypes in society that exist outside of gender, race or traditional social standing. These stereotypes are designed to help society place an individual within a group of people in the society for identification purposes. For instance, a person who has a large amount of visible tattoos may be stereotyped as a threatening or bad person by a segment of society while someone in a business suit may be stereotyped as trustworthy. Without further investigation beyond the initial appearance of an individual, the person using the stereotype may not know that the person with the tattoos is the leader of a local Parent Teacher Organization or that the person in the business suit is a bank robber. A stereotype based on appearance can negatively impact a persons social standing or opportunities for jobs. Read more: The Effects of Stereotyping In America | eHow.com http://www.ehow.com/info_8563840_effects-stereotyping-america.html#ixzz2Lu64onkh nyone and everyone are getting them, as there no longer is a â€Å"type† to get tattoos. Unfortunately, employers still have a say about the acceptability of tattoos if it is in their dress code. They can say no to visible tattoos as long as they are consistent across the board about it.

Estimation of Cost of Load Shedding

Estimation of Cost of Load Shedding Theoretical framework A firm’s behavior in case of outages While studying the firm’s behavior in the presence of regular and constant outages we assume the firm operates in a competitive atmosphere while pursuing its major objective of profit maximization considering the size of the firm. Following can be the possible consequences: In case if power outages are considered to be somehow everlasting in nature then the optimal size of the firm is lower than in the absence of outages. Henceforth we see the possibility of the firm to let go some labor. The chance of the firm to make some appropriate adjustments to pull through some of the output which was lost depends on the following characteristics. The degree of the market situation to be favorable towards the firm If the firm’s dependency of the production process is less on electricity then it is more likely that the firm will make an adjustment. If the cost of adjustment is low the firm is most likely to go for it. The firm will undertake an adjustment if the power outages are large and are expected to be continued for a long period of time. Figure 3.1 Adjustment of a Firm towards Outages Visual representation of the alteration of the equilibrium of a firm in the existence of power outages. Regarding the Type I firm we see that initially when it is faced with outages it resultantly reduces its production from . At the point the space between price and marginal cost is AB. The larger the amount of outages the bugger the space of AB is going to be. XY represents the marginal cost curve of adjustment by the firm. Henceforth incase the XY is too high, then the firm makes no adjustment. Now if we see the case of type II firm. We see that Y lies between A and B. Therefore the firm decides to make an adjustment which takes its new production level to . So type I firm reduced its output by) whereas the loss of output faced type II firm is). The profit loss faced due to outages by type I firm is ABC. Whereas loss of profit of type II firm is BYZC. Henceforth some adjustments can prove to be favorable under some circumstances. So I have used given theoretical framework to develop the methodology for the quantification of the cost of outages. Methodology for quantification of costs of outages As discussed before that in the existence of regular and constant outages the firms tend to make adjustments. But the coverage and character of these adjustments will depend on a number of features that I have mentioned above. The methodology that I have used for the quantification of the cost of outages is majorly based on that developed by Pasha, Ghaus and Mallik [1989]. I have narrowed down the costs related to outages into two types. The first type is direct costs. The second type is adjustment costs. While undertaking any type of adjustment mechanisms to recover their lost output, it is going to be based on cost minimization. A firm will go for an adjustment which it considers will be less expensive than the other available options. Therefore a firm can opt for more than one adjustment at one time, which depends on firm’s size and the amount of outages. Direct Costs Through following methodology we are going to calculate the direct costs of outages. = number of times of incidence of outage daily on average of duration i. i = 1, 2, 3, 4, 5. The durations are 0-1/2 hr;  ½ hr to 1 hr; 1 hr to 2 hrs; 2 hrs to 3 hrs; 3 hrs and above. = amount of output lost during an outage of duration i = restart time after an outage of duration i. The total number of outages during the year is given by NOUT = ..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(2) The total time lost due to outage is TOUT = †¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(3) Where is the duration of the outage. The probable extent of output loss due to outages is given by LOUT = .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(5) But there is a possibility that the firm might not operate for the entire year and for twenty four hours every day. Henceforth, if H is the normal hours worked during the year, the actual output lost is given by ACOUT = †¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(5) We will calculate the value of this loss through following method. VOUT = ACOUT.V .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(6) Where V is the value added by the firm per hour. Nevertheless, the firm might undertake adjustment mechanisms to recover its lost output. If we take as the degree of output which was recovered then we have the the net idle factor cost, NIFC, as follows: NIFC = (1-ÃŽ ») VOUT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(7) Now we will represent the spoilage costs. = spoilage cost (in rupees) in each outage of duration i Then the spoilage cost, SPC, is derived as follows: SPC = †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.(8) Now we can calculate the direct costs of outages. TDC = NIFC + SPC †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(9) Adjustment Costs Generators Cost In Pakistan we have generally observed that the foremost adjustment undertaken by a firm is the investment in generator where they can control the source of energy supply. This is the outcome of the frequent and prolonged hours of power outages since 2007 and the realization by the firms that these outages are going to stay for a long time and it might even get worse along with gas shortages. In order to go for a substitution of the main source of electricity which is supplied by the DISCOs, the firm considers its concentration on energy required. While luring on other less expensive adjustments and the arrangements for the availability of initial capital for the possession of generators. The cost of capital for getting hold of generators is high relatively to small scale units as compared to large firms. In order to calculate the total costs of owing and running a generator, we have narrowed it down to specifics. A unit owns a generator or not The capital cost of the generator Monthly running cost of fuel for operating the generator Other costs (including labor, repairs and maintenance cost, etc.) on a quarterly basis. On these bases we are going to calculate the costs of generator. = capital cost of generator foc = fuel operating cost per month opc = other operating costs quarterly So the calculation of the annual generator cost (GENCO) is as follows: GENCO = () + 12(foc) +4(opc) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(10) stands for the cost of capital and is the rate of depreciation. The combined value of is taken as 0.32. Once we have considered a firm to be operating a generator it means that firm is saving on the energy supplied by the local DISCO. So now the (NGENCO), is given by NGENCO = GENCO – k (TOUT) (ADJG)tf. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦(11) Where K = electricity consumption per hour in Kwh TOUT = total hours lost as derived in equation (3) ADJG = extent of adjustment by use of generators tf = tariff per Kwh of the DISCO. Other Adjustments These adjustments are more or less short run in nature when power outages are considered to be momentary in nature: A firm can consider utilizing its present plant, equipment and machinery more intensively in presence of power outages. Loss of output can be recovered by working overtime or by adding more labor and work shifts. It can be considered to change the working hours and timings to more suitable slot according to timetable of power load shedding. The costs related to these adjustments are not large but majority of the firms have not undertaken these adjustments. The methodology used for the quantification of these costs has been taken from Pasha, Ghaus and Mallik. They are represented by OTC. Overall, the total adjustment cost, TAJCO, is derived as TAJCO = NGENCO + OTC †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.(12) OTC stands for monthly overtime cost And the total outage cost, TOUTCO, as follows: TOUTCO = TDC+ TAJCO †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.(13)

Personal Writing: After casino :: essays research papers

Personal Writing: After "Casino" I was outside the movie theater waiting for my usually late friend Ryan to meet me there. I noticed two guys and a girl in the parking lot drinking beer. They seemed pretty drunk but I thought nothing of it as they walked into the theater. Finally Ryan arrived and we decided to see "Casino" a story about the mob in Las Vegas. After the movie we walked out and sat on Ryan's car to have a cigarette while we imitated the gangsters from the movie. I noticed one of the guys I had seen before the movie over by my car urinating on the bumper. Being in the mood that I was from the movie I confronted him by saying "hey, you f*#kin' pissin' on my car?" He denied it and pointed out that he had in fact missed the car, which was true. Just then his buddy from inside the car asks me if I have a problem. I say no I don't but I would if there was pee on my car. What? He says. I said it's cool, there's no pee on my car, it's pretty damn disrespectful to be pissin' on someone's car. And with that it was over I walked away with Ryan (who had joined me) back to his car. On the way over to his car I mentioned to him how I wouldn't have had that attitude with they guy if we hadn't seen that type of movie. I guess the fellow in the car still thought I had a problem because he pulled his truck up, got out, and got up in my face. What were you sayin' to your friend just now? You talkin' sh*t? Listen man, I said, it's cool, there's no pee on my car! Well I think you two still gots a problem over here. With that he proceeds to throw one of their empty beer bottles on the ground and then one at my car. We argue some more and then his friend gets up in Ryan's face. Just when I think this guy is calmed down he goes over to my car and pushes a shopping cart into the right rear quarter panel. By this time I had lost it, this guy was going down. I went to my car and started to get my baseball bat out from the back seat. I was ready to smash his brains in, or his car. They took off and headed out of the parking lot. Ryan yelled for me to chase them and I was ready.

Anxiety Disorders Essays -- OCD Post-Traumatic Stress Panic

This paper is going to be about anxiety disorders. I am going to explain what anxiety is and the different types of anxiety disorders. The types of anxiety I am going to talk about are Obsessive Compulsive Disorder (OCD), Post-Traumatic Stress, Panic Disorder and Social Phobia.   Ã‚  Ã‚  Ã‚  Ã‚  Anxiety is a normal reaction to stress. It helps some one deal with a tense situation in the office, study harder for an exam, keep focused on an important speech. In general, it helps some one cope. But when anxiety becomes an excessive, irrational dread of everyday situations, it has become a disabling disorder.   Ã‚  Ã‚  Ã‚  Ã‚  Anxiety disorders are serious medical illnesses that affect approximately 19 million American adults. These disorders fill people's lives with overwhelming anxiety and fear. Unlike the relatively mild, brief anxiety caused by a stressful event such as a business presentation or a first date, anxiety disorders are chronic, relentless, and can grow progressively worse if not treated. Obsessive Compulsive Disorder: OCD afflicts about 3.3 million adult Americans. It strikes men and women in approximately equal numbers and usually first appears in childhood, adolescence, or early adulthood. One-third of adults with OCD report having experienced their first symptoms as children. OCD involves anxious thoughts or rituals you feel you can't control. With OCD you may be obsessed with germs or dirt, so you wash your hands over and over. You may be filled with doubt and feel the need ...

Chinese Politics Essay

Subject: Chinese media need democratizing and building up credibility Recommendations: Chinese media can be more democratic and credible by reporting timely, openly and accurately; getting officials involved into social media and setting up Journalism Award to recognize outstanding news organizations and individual journalists. Summary: This memo introduces the autonomy of Chinese media and the increasing dissatisfaction both domestically and internationally. It also proposes three recommendations to help Chinese media become more democratic and credible, that are reporting timely, openly and accurately; getting officials involved into social media and setting up Journalism Award to recognize outstanding news organizations and individual journalists. Background: Chinese government fears that the free flow of information through media could threaten the party rule. Therefore, it makes a huge effort to censor the newspaper, magazines and television and Internet, ensuring Chinese media sends out the voice of the party and central government. The Internet is under government scrutiny through â€Å"Great Firewall†, which blocks many foreign sites and censor information and news deemed sensitive. Media restrictions and block not only reduce the credibility of Chinese media, but also damage the image of the party. Starved of uncensored information and unconstrained public opinion, Chinese people dissatisfy with government’s control in media, inspire social resistance and demand for freedom of information and expression. Therefore, it’s time for Chinese media reform, which need democratizing and setting up credibility. Analysis: Chinese media should build up credibility by reporting timely, openly and accurately on breaking news events. Media is hard to make a breakthrough, considering the slow reaction, lack of the in-depth report, and cover-up the accident. Wenchuan Earthquake in 2008 is one of the cases. After overseas media reporting the news for 10 minutes, CCTV was still silent. Five days later, there was saturated coverage of achievements of rescue efforts in Sichuan. The report‘s coverage was narrow and lack in depth, mainly about where did Chinese leaders visit and what did they ask to the victims. High-speed train accident in Wenzhou is another example. Netizens attacked the government’s response of burying the wreckage, muzzling media coverage and forcing the journalists focus on rescue efforts. Media restrictions and block not only reduce the credibility of Chinese media, but also damage the image of the party. Therefore, Chinese media need improvements in providing timely, openly and accurately information, ensuring the citizens’ right to know. Government should encourage officials getting involved into social media by setting up account, getting official message across, interacting with citizens and reacting to the criticisms. Social media has been flourished in China. As the most influential social media in China, Weibo(Microblogs) serves as a â€Å"fire alarm† to the government. Weibo is a real-time, high-speed information channel, which is widely used by 350 million Internet users. It touches large and impactful public sphere, such as food safety, corruption, environment issue, and drives the entire national dialogue. Right now, it is good to see that many government departments jump into social media, get official message across, embrace communication with their constituents, and react to criticisms. According to a recent report released by Sina. com, there are 50,947 different government entities with Weibo accounts, in which 33,132 represented government organs and 17,815 represented specific government officials. However, there is still plenty of room for China’s bureaucracy fully joined the social media. However, when different departments and officials join into social media, it might trigger some problems, such as fragmentation of institutional authority and cross-region operations. For example, Chinese media report to different government departments. At the national level, Chinese media is divided by cable, telecommunications, and press network. And media belong to different local government, which do not want other regions to participate into its local events. In face of the problems, central government should enhance the communication and collaboration among different media channels and local governments, and put more effort on the supervision at central level. Government should set up Journalism Award to recognize outstanding news organizations and individual journalists that have integrity, social responsibilities and outstanding contribution in their work. Censorship, persecution, arrests hinder the breakthrough of Chinese media. Most of the complaints and criticisms against government have been filtered out. Wang Qinglei, former producer of CCTV â€Å"24 Hours† news program, was suspended from his job because his reports questioned the cause of the train crash and question the number of victims. It reveals the weakness of Chinese media regime: citizens are constrained to self-expression and Chinese media loses its function as a communication tool. Therefore, the government should give selective incentives to encourage public expressing their opinions and making critical points. (word count 750) ——————————————–. [ 1 ]. Xiaoling Zhang, Control, Resistance and Negotiation: How the Chinese media carve out greater space for autonomy. [ 2 ]. There Are More Than 50,000 Government Accounts on Sina Weibo, http://www. techinasia. com/50000-government-accounts-sina-weibo/ [ 3 ]. Hu, Zhengrong, â€Å"Towards the Public: the Dilemma in Chinese Media Policy Change and Its influential factors†, Joan Shorenstein Center Press, Dec 2005. [ 4 ]. Status of Chinese People, â€Å"Chinese journalists suspended for reporting train disaster† http://chinaview. wordpress. com/2011/08/04/chinese-journalists-suspended-for-reporting-train-disaster/.